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Lemon Aid for the Lemon Shortage

It’s not very sweet news for lemon lovers out there. In fact, the news is rather sour.

With the increase in hot temperatures this past spring, California is suffering a major drop in lemon production. What makes matters worse is that lighter-than-anticipated imports aren’t making up the difference from the shortage. Unfortunately, operators can expect that if they do find lemons, they could pay upwards of 40% higher[1] for them over the next several months.

But, before you put the squeeze on your lemon supplier, we have a better solution. True Lemon® is real crystallized lemon with simple, clean ingredients in a convenient packet or pouch. It’s true to the fruit because it captures the authentic fresh-squeezed taste of lemons through an innovative and patented process of cold pressing and crystallizing the lemons’ juices and oils, thereby locking in their taste at the peak of flavor.

By keeping the acids separated from the volatile oils, there is no oxidation or breakdown, thus providing unparalleled fresh-squeezed lemon taste for use as a juice or in dry form. This gives it a long 2-year shelf life; and that can give you product assurance and quality you can rely on in every season.

 

 

True Lemon® is the natural choice because it contains:

  • 0 calories
  • 0g sugar
  • No artificial sweeteners, flavors or colors
  • Non-GMO.
Each packet equals the flavor of one lemon wedge and it dissolves easily in hot or cold beverages, so your patrons can always have the fresh-squeezed taste of lemon in their water or tea.

And, our research has shown that the majority of your guests are interested in using True Lemon® and it has a positive impact on consumer perceptions of establishments that offer it[2], so there is little risk in providing it.

Worried about how you’ll make your signature lemonade, lemon garlic chicken, lemon bars or other lemon-based recipes? Don’t give it a second thought. Use True Lemon® Juice Mix which can be reconstituted by simply adding water and stirring until fully dissolved to provide you with 32 ounces of lemon juice.

Make the switch to True Lemon® today and you’ll never experience a lemon shortage again.

[1] U.S. Department of Agriculture June 2018 vs. July 2018 via https://www.thepacker.com/article/california-heat-wave-prompts-lemon-shortage

[2] Datassential Consumer Omnibus study, 1240 respondents, April 2018

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