Peter Reid is Vice President of Sales at DYMA Brands. He is responsible for leading the Regional Manager and Segment Leader sales teams. Peter guides the sales in strategy, planning, and training. He joined DYMA in 2005 and has held multiple roles, including Vice President of Corporate Accounts & Broadline Sales, Director of Corporate Accounts, and National Sales Manager.

Before joining DYMA, Peter worked for Specialty Food Group as Vice President of Foodservice Sales. In that role, he helped Specialty Food Group create, lead, and grow its first foodservice sales team. His responsibility included creating sales strategies, tactics, budgets, and forecasting.

Prior to Specialty Foods Group, he worked for ConAgra Refrigerated Meats as Vice President of Corporate Accounts. Peter led a team of three Account Managers responsible for growing and strengthening relationships with crucial Broadline Distributors. Before that role at ConAgra, he was the Vice President of the Eastern Sales Division, leading a team of 4 broadline regional managers.

Additionally, he worked at Ore-Ida Foods as well as Hormel Foods.

Peter has a bachelor’s degree in business management with an emphasis in Marketing from St. Thomas University in Minnesota.